ugly fruit

June 30, 2013

Ugly Fruit


'The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year
just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop
the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive
produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!'



I love this idea.

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